| 000 | 01286nam a22002897a 4500 | ||
|---|---|---|---|
| 005 | 20251016102835.0 | ||
| 008 | 251016b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-81-31520-34-5 | ||
| 040 | _cSYAMALA BOOK LINKS | ||
| 100 | _aLAMB W CHARLES | ||
| 245 |
_aMKTG _bPRINCIPLES OF MARKETING |
||
| 250 | _aFIFTTH EDITION | ||
| 260 |
_aDELHI _bCENGAGE _c2025 |
||
| 300 | _aXVII 672P | ||
| 365 |
_b1290 _c₹ |
||
| 500 | _aMARKETING | ||
| 520 | _a"MKTG," the prominently titled textbook by Charles W. Lamb, Joe F. Hair, and Carl McDaniel, has established itself as a staple in introductory marketing courses. Known for its engaging and accessible format, the book breaks down complex marketing concepts into digestible information, making it a favorite among students and educators alike. The text is designed to connect with the modern student, utilizing a visually appealing layout, real-world examples from top companies, and a variety of supplementary digital tools to enhance the learning experience. | ||
| 522 | _aMANAGEMENT | ||
| 650 | _aMARKETING | ||
| 651 | _aMANAGEMENT | ||
| 658 | _cR-23 | ||
| 700 | _aJOSEPH F HAIR JR | ||
| 700 | _aDHEERAJ SHARMA | ||
| 700 | _aCARL MCDANIEL | ||
| 760 | _bORIGINAL EDITION | ||
| 942 |
_2ddc _cREF _h5th Edition _n0 |
||
| 999 |
_c18390 _d18390 |
||