| 000 | 01416nam a22003017a 4500 | ||
|---|---|---|---|
| 005 | 20251016101302.0 | ||
| 008 | 251016b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-93-5479-462-9 | ||
| 040 | _cSYAMALA BOOK LINKS | ||
| 100 | _aMASTERSON ROSALIND | ||
| 245 | _aMARKETING AN INTRODUCTION | ||
| 250 | _aFIFTH EDITION | ||
| 260 |
_aNEW DELHI _bSAGE PUBLICATION INDIA PVT LTD _c 2021 |
||
| 270 |
_mcontactceo@sagepub.in _mtextbooksales@sagepub.in _pVivek Mehra _qManaging Director & CEO |
||
| 300 | _aXXV 538P | ||
| 365 |
_b995 _c₹ |
||
| 500 | _aMARKETING | ||
| 520 | _aA foundational text for aspiring marketers, "Marketing: An Introduction" by Rosalind Masterson, often co-authored in later editions with Nichola Phillips and David Pickton, offers a clear and accessible gateway into the dynamic world of marketing. The book is widely recognized for its practical approach, effectively bridging marketing theory with real-world applications through a wealth of case studies, examples, and pedagogical features. Aimed primarily at undergraduate students, it provides a thorough grounding in the core principles and contemporary practices of the field. | ||
| 522 | _aMANAGEMENT | ||
| 526 | _aBBA & MBA | ||
| 650 | _aMARKETING | ||
| 651 | _aMANAGEMENT | ||
| 658 | _cR-23 | ||
| 700 | _aNICHOLA PHILIPS | ||
| 700 | _aDAVID PICKTON | ||
| 760 | _bFIFTH EDITION | ||
| 942 |
_2ddc _cREF _e5th Edition _n0 |
||
| 999 |
_c18388 _d18388 |
||