000 01247nam a22002657a 4500
005 20251014102823.0
008 251014b |||||||| |||| 00| 0 eng d
020 _a978-0-19-809473-9
040 _cSYAMALA BOOK LINKS
100 _aMISHRA PRAHLAD
245 _aBUSINESS RESEARCH METHODS
250 _aSIXTH EDITION
260 _aNEW DELHI
_bOXFORD UNIVERSITY PRESS
_c2022
300 _aXVI 834P
365 _b975
_c
500 _aRESEARCH METHODS
520 _a"Business Research Methods" by Dr. Prahlad Mishra is a comprehensive textbook designed to equip postgraduate management students and young professionals with the essential knowledge and skills to conduct systematic research in a business context. The book meticulously covers the entire research lifecycle, from conceptualization to reporting, with a strong emphasis on practical application and data analysis. It stands out for its clear, accessible language and its integration of popular statistical software like SPSS and Excel.
522 _aBUSINESS RESEARCH
650 _aRESEARCH METHODLOGY
651 _aMANAGEMENT
658 _cR-23
760 _bSIXTH IMPRESSION
856 _uhttps://india.oup.com/ORCS/9780198094739
942 _2ddc
_cREF
_e6th Edition
_n0
999 _c18366
_d18366