000 01225nam a22003737a 4500
005 20250920111646.0
008 250920b |||||||| |||| 00| 0 eng d
020 _a978-1-138-49728-3
040 _cSYAMALA BOOK LINKS
041 _aENGLISH
082 _a658.872 KAU
100 _aKAUFMAN IRA
240 _aDIGITAL MARKETING
245 _aDIGITAL MARKETING
_bINTEGRATING STRATEGY, SUSTAINABILITY, AND PURPOSE
250 _aSECOND EDITION
260 _aNEW YORK
_bTAYLOR & FRANCIS ROUTLEDGE
_c2024
270 _a605 THIRD AVENUE
_bNEW YORK
_dNY
_e10158
270 _aDEANTA GLOBAL PUBLISHING SERVICES
_bCHENNAI
_dINDIA
300 _aXXI 485P
365 _b5995
_c
520 _aDraws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration.
522 _aMARKETING
526 _aMBA & BBA
600 _aKOTLER PHILIP
600 _aCROCI ROBERTO
650 _aDIGITAL MARKETING
651 _aMANAGEMENT
658 _cR24
700 _aHORTON CHRIS
700 _aSOLTANIFAR MARIUSZ
760 _bSECOND
856 _uhttps://dmresourcecenter.com
_g10.4324/9781351019187
942 _2ddc
_cREF
_eSECOND
_n0
999 _c18298
_d18298