000 00637nam a2200241Ia 4500
008 240107s9999 xx 000 0 und d
020 _a81-203-2450-1
082 _a659.1 CLO
082 _bCLO
100 _aCLOW KENNETH E
245 0 _a"INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS"
245 0 _a"INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS"
250 _n2nd
260 _aNEW DELHI
260 _bPHI
260 _c2006
300 _a538
365 _b395
650 _aMANAGEMENT
650 _bADVPRO ADVERTISING PROMOTION MARKETING
700 _aBAACK DONALD
942 _cREF
999 _c10647
_d10647