MARKETING AN INTRODUCTION

By:

MASTERSON ROSALIND

Contributor(s):

Material type:

TextPublication details: NEW DELHI SAGE PUBLICATION INDIA PVT LTD 2021Edition: FIFTH EDITIONDescription: XXV 538PISBN:

978-93-5479-462-9

Subject(s):

Summary: A foundational text for aspiring marketers, "Marketing: An Introduction" by Rosalind Masterson, often co-authored in later editions with Nichola Phillips and David Pickton, offers a clear and accessible gateway into the dynamic world of marketing. The book is widely recognized for its practical approach, effectively bridging marketing theory with real-world applications through a wealth of case studies, examples, and pedagogical features. Aimed primarily at undergraduate students, it provides a thorough grounding in the core principles and contemporary practices of the field.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference	Central Library, Aditya Institute of Technology and Management GF-02/L	Central Library, Aditya Institute of Technology and Management	Management		658.8 MAS (Browse shelf(Opens below))					Not for Loan	MARKETING		53970

MARKETING

A foundational text for aspiring marketers, "Marketing: An Introduction" by Rosalind Masterson, often co-authored in later editions with Nichola Phillips and David Pickton, offers a clear and accessible gateway into the dynamic world of marketing. The book is widely recognized for its practical approach, effectively bridging marketing theory with real-world applications through a wealth of case studies, examples, and pedagogical features. Aimed primarily at undergraduate students, it provides a thorough grounding in the core principles and contemporary practices of the field.

MANAGEMENT

BBA & MBA

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