DATA SCIENCE FOR BUSINESS
What You Need to Know About Data Mining and Data-Analytic Thinking
- Tenth Indian Edition
- O'REILLY MEDIA INC CA California` 2013
- XVIII 390P
Data Science for Business
The book "Data Science for Business" by Foster Provost and Tom Fawcett is a comprehensive guide to understanding data science principles and their practical application in business contexts. It emphasizes the importance of data-analytic thinking as a structured approach to solving business problems using data. The authors stress the significance of predictive modeling, data mining, and model evaluation techniques like cross-validation to ensure reliable data-driven decisions.