TY  - BOOK
AU  - LAMB W CHARLES
AU  - JOSEPH F HAIR JR
AU  - DHEERAJ SHARMA
AU  - CARL MCDANIEL
TI  - MKTG: PRINCIPLES OF MARKETING
SN  - 978-81-31520-34-5
PY  - 2025///
CY  - DELHI
PB  - CENGAGE
KW  - MARKETING
KW  - MANAGEMENT
KW  - R-23
N1  - MARKETING; MANAGEMENT
N2  - "MKTG," the prominently titled textbook by Charles W. Lamb, Joe F. Hair, and Carl McDaniel, has established itself as a staple in introductory marketing courses. Known for its engaging and accessible format, the book breaks down complex marketing concepts into digestible information, making it a favorite among students and educators alike. The text is designed to connect with the modern student, utilizing a visually appealing layout, real-world examples from top companies, and a variety of supplementary digital tools to enhance the learning experience
ER  -