LAMB W CHARLES <br/><br/>
MKTG  PRINCIPLES OF MARKETING 

 - FIFTTH EDITION 
 - DELHI  CENGAGE  2025 
 - XVII 672P 
<br/><br/> MARKETING 
<br/><br/> "MKTG," the prominently titled textbook by Charles W. Lamb, Joe F. Hair, and Carl McDaniel, has established itself as a staple in introductory marketing courses. Known for its engaging and accessible format, the book breaks down complex marketing concepts into digestible information, making it a favorite among students and educators alike. The text is designed to connect with the modern student, utilizing a visually appealing layout, real-world examples from top companies, and a variety of supplementary digital tools to enhance the learning experience. 
<br/><br/>MANAGEMENT 
<br/><br/><label>ISBN: </label>978-81-31520-34-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Subjects--Geographic Terms: </label><br/>MANAGEMENT
<br/><br/><label>Index Terms--Curriculum Objective: </label>--R-23