TY  - BOOK
AU  - MASTERSON ROSALIND
AU  - NICHOLA PHILIPS
AU  - DAVID PICKTON
TI  - MARKETING AN INTRODUCTION
SN  - 978-93-5479-462-9
PY  - 2021///
CY  - NEW DELHI
PB  - SAGE PUBLICATION INDIA PVT LTD
KW  - MARKETING
KW  - MANAGEMENT
KW  - R-23
N1  - MARKETING; MANAGEMENT; BBA & MBA
N2  - A foundational text for aspiring marketers, "Marketing: An Introduction" by Rosalind Masterson, often co-authored in later editions with Nichola Phillips and David Pickton, offers a clear and accessible gateway into the dynamic world of marketing. The book is widely recognized for its practical approach, effectively bridging marketing theory with real-world applications through a wealth of case studies, examples, and pedagogical features. Aimed primarily at undergraduate students, it provides a thorough grounding in the core principles and contemporary practices of the field
ER  -