MASTERSON ROSALIND <br/><br/>
MARKETING AN INTRODUCTION 

 - FIFTH EDITION 
 - NEW DELHI  SAGE PUBLICATION INDIA PVT LTD   2021 
 - XXV 538P 
<br/><br/> MARKETING 
<br/><br/> A foundational text for aspiring marketers, "Marketing: An Introduction" by Rosalind Masterson, often co-authored in later editions with Nichola Phillips and David Pickton, offers a clear and accessible gateway into the dynamic world of marketing. The book is widely recognized for its practical approach, effectively bridging marketing theory with real-world applications through a wealth of case studies, examples, and pedagogical features. Aimed primarily at undergraduate students, it provides a thorough grounding in the core principles and contemporary practices of the field. 
<br/><br/>MANAGEMENT 
<br/><br/>
<br/><br/><label>ISBN: </label>978-93-5479-462-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Subjects--Geographic Terms: </label><br/>MANAGEMENT
<br/><br/><label>Index Terms--Curriculum Objective: </label>--R-23