TY  - BOOK
AU  - MISHRA PRAHLAD
TI  - BUSINESS RESEARCH METHODS
SN  - 978-0-19-809473-9
PY  - 2022///
CY  - NEW DELHI
PB  - OXFORD UNIVERSITY PRESS
KW  - RESEARCH METHODLOGY
KW  - MANAGEMENT
KW  - R-23
N1  - RESEARCH METHODS; BUSINESS RESEARCH
N2  - "Business Research Methods" by Dr. Prahlad Mishra is a comprehensive textbook designed to equip postgraduate management students and young professionals with the essential knowledge and skills to conduct systematic research in a business context. The book meticulously covers the entire research lifecycle, from conceptualization to reporting, with a strong emphasis on practical application and data analysis. It stands out for its clear, accessible language and its integration of popular statistical software like SPSS and Excel
UR  - https://india.oup.com/ORCS/9780198094739
ER  -