MISHRA PRAHLAD <br/><br/>
BUSINESS RESEARCH METHODS 

 - SIXTH EDITION 
 - NEW DELHI  OXFORD UNIVERSITY PRESS  2022 
 - XVI 834P 
<br/><br/> RESEARCH METHODS 
<br/><br/> "Business Research Methods" by Dr. Prahlad Mishra is a comprehensive textbook designed to equip postgraduate management students and young professionals with the essential knowledge and skills to conduct systematic research in a business context. The book meticulously covers the entire research lifecycle, from conceptualization to reporting, with a strong emphasis on practical application and data analysis. It stands out for its clear, accessible language and its integration of popular statistical software like SPSS and Excel. 
<br/><br/>BUSINESS RESEARCH 
<br/><br/><label>ISBN: </label>978-0-19-809473-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>RESEARCH METHODLOGY
<br/><br/><label>Subjects--Geographic Terms: </label><br/>MANAGEMENT
<br/><br/><label>Index Terms--Curriculum Objective: </label>--R-23