TY  - BOOK
AU  - OBER SCOT
AU  - AMY NEWMAN
TI  - COMMUNICATING IN BUSINESS
SN  - 978-93-86650-64-1
PY  - 2024///
CY  - DELHI
PB  - CENGAGE LEARNING INDIA PRIVATE LIMITED
KW  - BUSINESS COMMUNICATION
KW  - MANAGEMENT
KW  - R-23
N1  - COMMUNICATION; MBA & BBA
N2  - Scot Ober's "Communicating in Business," often found under titles like "Contemporary Business Communication," is a widely recognized textbook that provides a comprehensive guide to effective communication in the modern professional landscape. Co-authored in some editions by Amy Newman, the book equips students and professionals with the foundational skills and contemporary strategies necessary to navigate the complexities of workplace interaction. The text is lauded for its practical approach, integrating traditional communication principles with the evolving demands of a technologically advanced and globally connected business environment
UR  - www.cengage.co.in/cengagedigital
ER  -