TY  - BOOK
AU  - CAMM D JEFFREY
AU  - JAMES J COCHARN
AU  - MICHEAL J FRY
AU  - JEFFREY W OHLMANN
AU  - 
AU  - DENNIS J SWEENEY
AU  - THOMAS A WILLIAMS
TI  - ESSENTIALS OF BUSINESS ANALYTICS
SN  - 978-81-315-2765-8
PY  - 2019///
CY  - DELHI
PB  - CENGAGE LEARNING INDIA PRIVATE LIMITED
KW  - BUSINESS ANALYTICS
KW  - MANAGEMENT
KW  - R-23
N1  - MBA; BUSINESS
N2  - "Essentials of Business Analytics," co-authored by Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, and David R. Anderson, serves as a foundational text for students and professionals seeking to understand and apply the principles of business analytics. The book provides a comprehensive overview of the three pillars of business analytics—descriptive, predictive, and prescriptive analytics—equipping readers with the tools and techniques necessary to make informed
ER  -