ESSENTIALS OF BUSINESS ANALYTICS
DESCRIPTIVE, PREDICTIVE, PRESCRIPTIVE
- SEVENTH EDITION
- DELHI CENGAGE LEARNING INDIA PRIVATE LIMITED 2019
- XVII 680P
- 81-315-2765-4 .
"Essentials of Business Analytics," co-authored by Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, and David R. Anderson, serves as a foundational text for students and professionals seeking to understand and apply the principles of business analytics. The book provides a comprehensive overview of the three pillars of business analytics—descriptive, predictive, and prescriptive analytics—equipping readers with the tools and techniques necessary to make informed,