TY  - BOOK
AU  - KAUFMAN IRA
AU  - HORTON CHRIS 
AU  - SOLTANIFAR MARIUSZ
TI  - DIGITAL MARKETING : INTEGRATING STRATEGY, SUSTAINABILITY, AND PURPOSE
SN  - 978-1-138-49728-3
U1  - 658.872 KAU 
PY  - 2024///
CY  - NEW YORK
PB  - TAYLOR & FRANCIS ROUTLEDGE
KW  - KOTLER PHILIP
KW  - CROCI ROBERTO 
KW  - DIGITAL MARKETING
KW  - MANAGEMENT
KW  - R24
N1  - MARKETING; MBA & BBA
N2  - Draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration
UR  - https://dmresourcecenter.com
ER  -