KAUFMAN IRA <br/><br/>
DIGITAL MARKETING   INTEGRATING STRATEGY, SUSTAINABILITY, AND PURPOSE 

 - SECOND EDITION  
 - NEW YORK  TAYLOR & FRANCIS ROUTLEDGE  2024 
 - XXI 485P 
<br/><br/> Draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. 
<br/><br/>MARKETING  
<br/><br/>
<br/><br/><label>ISBN: </label>978-1-138-49728-3 
<br/><br/><label>Subjects--Personal Names: </label><br/>KOTLER PHILIP<br/>CROCI ROBERTO 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DIGITAL MARKETING 
<br/><br/><label>Subjects--Geographic Terms: </label><br/>MANAGEMENT
<br/><br/><label>Index Terms--Curriculum Objective: </label>--R24
<br/><br/><label>Dewey Class. No.: </label>658.872 KAU