TY  - BOOK
AU  - DANIEL MC CARL
AU  - Jr HAIR F JOSEPH
AU  - Jr LAMB W CHARLES
TI  - INTRODUCTION TO MARKETING
SN  - 81-315-0157-3
U1  - 658.8 DAN 
CY  - NEW DELHI
KW  - MANAGEMENT
KW  - MARKETING
ER  -