SHIMP TERENCE A <br/><br/>
ADVERTISING AND PROMOTION ADVERTISING AND PROMOTION 

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 - NEW DELHI  CENGAGE  2007 
<br/><br/><label>ISBN: </label>81-315-0388-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT ADVERTISING PROMOTIONS 
<br/><br/><label>Dewey Class. No.: </label>659.1 SHI  / SHI