I U PRESS <br/><br/>
FUNDAMENTALS OF MARKETING MANAGEMENT FUNDAMENTALS OF MARKETING MANAGEMENT 

 - 
 - HYDERABAD  ICFAI UNIVERSITY PRESS  2004 
 - 260 
<br/><br/><label>ISBN: </label>81-314-0397-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.1 IUP  / I U