TY  - BOOK
AU  - BERSON ALEX
AU  - SMITH STEPHEN
AU  - THEARLING KURT
TI  - BUILDING DATA MINING APPLICATIONS FOR CRM
SN  - 0-07-040273-6
U1  - 005.74 BER 
CY  - NEW DELHI
KW  - MANAGEMENT
KW  - DATA MINING CRM
ER  -