TY  - BOOK
AU  - CLOW KENNETH E
AU  - BAACK DONALD
TI  - "INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS"
SN  - 81-203-3305-5
U1  - 659.1 CLO 
CY  - NEW DELHI
KW  - MANAGEMENT
KW  - ADVPRO ADVERTISING PROMOTION MARKETING
ER  -