TY  - BOOK
AU  - WELLS WILLIAM
AU  - BURNETT JOHN
AU  - MORIARTY SANDRA
TI  - ADVERTISING PRINCIPLES AND PRACTICE
SN  - 81-317-1414-4
U1  - 659.1 WEL 
CY  - NEW DELHI
KW  - MANAGEMENT
KW  - ADVPRIPRA
ER  -