TY  - BOOK
AU  - BATRA RAJEEV
AU  - AAKER DAVID A
AU  - MYERS JOHN G
TI  - ADVERTISING MANAGEMENT
SN  - 81-203-1219-8
U1  - 659.1 BAT 
CY  - NEW DELHI
KW  - MANAGEMENT
KW  - ADVMAN
ER  -