MKTG PRINCIPLES OF MARKETING

By:

LAMB W CHARLES

Contributor(s):

Material type:

TextPublication details: DELHI CENGAGE 2025Edition: FIFTTH EDITIONDescription: XVII 672PISBN:

978-81-31520-34-5

Subject(s):

Summary: "MKTG," the prominently titled textbook by Charles W. Lamb, Joe F. Hair, and Carl McDaniel, has established itself as a staple in introductory marketing courses. Known for its engaging and accessible format, the book breaks down complex marketing concepts into digestible information, making it a favorite among students and educators alike. The text is designed to connect with the modern student, utilizing a visually appealing layout, real-world examples from top companies, and a variety of supplementary digital tools to enhance the learning experience.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference	Central Library, Aditya Institute of Technology and Management GF-02/L	Central Library, Aditya Institute of Technology and Management	Management		658.8 LAM (Browse shelf(Opens below))					Not for Loan	MARKETING		53971
	Book	Central Library, Aditya Institute of Technology and Management	Central Library, Aditya Institute of Technology and Management	Management		658.8 LAM (Browse shelf(Opens below))					Available	MARKETING		53972

Browsing Central Library, Aditya Institute of Technology and Management shelves,Shelving location: GF-02/L,Collection: Management Close shelf browser (Hides shelf browser)

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Previous	658.403 SHA VIDEO ANALYTICS FOR BUSINESS INTELLIGENCE	658.408 CHO SUSTAINABILITY MANAGEMENT	658.408 CHO SUSTAINABILITY MANAGEMENT	658.8 LAM MKTG PRINCIPLES OF MARKETING	658.8 MAS MARKETING AN INTRODUCTION

MARKETING

"MKTG," the prominently titled textbook by Charles W. Lamb, Joe F. Hair, and Carl McDaniel, has established itself as a staple in introductory marketing courses. Known for its engaging and accessible format, the book breaks down complex marketing concepts into digestible information, making it a favorite among students and educators alike. The text is designed to connect with the modern student, utilizing a visually appealing layout, real-world examples from top companies, and a variety of supplementary digital tools to enhance the learning experience.

MANAGEMENT

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