BUSINESS RESEARCH METHODS

By:

MISHRA PRAHLAD

Material type:

TextPublication details: NEW DELHI OXFORD UNIVERSITY PRESS 2022Edition: SIXTH EDITIONDescription: XVI 834PISBN:

978-0-19-809473-9

Subject(s):

Online resources:

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Summary: "Business Research Methods" by Dr. Prahlad Mishra is a comprehensive textbook designed to equip postgraduate management students and young professionals with the essential knowledge and skills to conduct systematic research in a business context. The book meticulously covers the entire research lifecycle, from conceptualization to reporting, with a strong emphasis on practical application and data analysis. It stands out for its clear, accessible language and its integration of popular statistical software like SPSS and Excel.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference	Central Library, Aditya Institute of Technology and Management GF-01/L	Central Library, Aditya Institute of Technology and Management	Management		658.403 MIS (Browse shelf(Opens below))					Not for Loan	RESEARCH METHODS		53894

RESEARCH METHODS

"Business Research Methods" by Dr. Prahlad Mishra is a comprehensive textbook designed to equip postgraduate management students and young professionals with the essential knowledge and skills to conduct systematic research in a business context. The book meticulously covers the entire research lifecycle, from conceptualization to reporting, with a strong emphasis on practical application and data analysis. It stands out for its clear, accessible language and its integration of popular statistical software like SPSS and Excel.

BUSINESS RESEARCH

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