MKTG (Record no. 18390)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01286nam a22002897a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251016102835.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251016b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-31520-34-5 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SYAMALA BOOK LINKS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | LAMB W CHARLES |
| 245 ## - TITLE STATEMENT | |
| Title | MKTG |
| Remainder of title | PRINCIPLES OF MARKETING |
| 250 ## - EDITION STATEMENT | |
| Edition statement | FIFTTH EDITION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | DELHI |
| Name of publisher, distributor, etc. | CENGAGE |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XVII 672P |
| 365 ## - TRADE PRICE | |
| Price amount | 1290 |
| Currency code | ₹ |
| 500 ## - GENERAL NOTE | |
| General note | MARKETING |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "MKTG," the prominently titled textbook by Charles W. Lamb, Joe F. Hair, and Carl McDaniel, has established itself as a staple in introductory marketing courses. Known for its engaging and accessible format, the book breaks down complex marketing concepts into digestible information, making it a favorite among students and educators alike. The text is designed to connect with the modern student, utilizing a visually appealing layout, real-world examples from top companies, and a variety of supplementary digital tools to enhance the learning experience. |
| 522 ## - GEOGRAPHIC COVERAGE NOTE | |
| Geographic coverage note | MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | MANAGEMENT |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Curriculum code | R-23 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | JOSEPH F HAIR JR |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | DHEERAJ SHARMA |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | CARL MCDANIEL |
| 760 ## - MAIN SERIES ENTRY | |
| Edition | ORIGINAL EDITION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Reference |
| Classification part | 5th Edition |
| Suppress in OPAC | No |
| Date last seen | Total checkouts | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Public note | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 16/10/2025 | 658.8 LAM | 53971 | 1290.00 | 08/09/2025 | Reference | MARKETING | Dewey Decimal Classification | Not for Loan | Management | Central Library, Aditya Institute of Technology and Management | Central Library, Aditya Institute of Technology and Management | GF-02/L | 08/09/2025 | PURCHASE | 1290.00 | SBL-059 | 08/09/2025 | ||||
| 16/10/2025 | 658.8 LAM | 53972 | 1290.00 | 08/09/2025 | Book | MARKETING | Dewey Decimal Classification | Management | Central Library, Aditya Institute of Technology and Management | Central Library, Aditya Institute of Technology and Management | 08/09/2025 | PURCHASE | 1290.00 | SBL-059 | 08/09/2025 |