MARKETING AN INTRODUCTION (Record no. 18388)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01416nam a22003017a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251016101302.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251016b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-5479-462-9 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SYAMALA BOOK LINKS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MASTERSON ROSALIND |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING AN INTRODUCTION |
| 250 ## - EDITION STATEMENT | |
| Edition statement | FIFTH EDITION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NEW DELHI |
| Name of publisher, distributor, etc. | SAGE PUBLICATION INDIA PVT LTD |
| Date of publication, distribution, etc. | 2021 |
| 270 ## - ADDRESS | |
| Electronic mail address | contactceo@sagepub.in |
| -- | textbooksales@sagepub.in |
| Contact person | Vivek Mehra |
| Title of contact person | Managing Director & CEO |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXV 538P |
| 365 ## - TRADE PRICE | |
| Price amount | 995 |
| Currency code | ₹ |
| 500 ## - GENERAL NOTE | |
| General note | MARKETING |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A foundational text for aspiring marketers, "Marketing: An Introduction" by Rosalind Masterson, often co-authored in later editions with Nichola Phillips and David Pickton, offers a clear and accessible gateway into the dynamic world of marketing. The book is widely recognized for its practical approach, effectively bridging marketing theory with real-world applications through a wealth of case studies, examples, and pedagogical features. Aimed primarily at undergraduate students, it provides a thorough grounding in the core principles and contemporary practices of the field. |
| 522 ## - GEOGRAPHIC COVERAGE NOTE | |
| Geographic coverage note | MANAGEMENT |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA & MBA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | MANAGEMENT |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Curriculum code | R-23 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | NICHOLA PHILIPS |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | DAVID PICKTON |
| 760 ## - MAIN SERIES ENTRY | |
| Edition | FIFTH EDITION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Reference |
| Edition | 5th Edition |
| Suppress in OPAC | No |
| Date last seen | Total checkouts | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Public note | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill No | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 16/10/2025 | 658.8 MAS | 53970 | 995.00 | 08/09/2025 | Reference | MARKETING | Dewey Decimal Classification | Not for Loan | Management | Central Library, Aditya Institute of Technology and Management | Central Library, Aditya Institute of Technology and Management | GF-02/L | 08/09/2025 | PURCHASE | 995.00 | SBL-059 | 08/09/2025 |