DIGITAL MARKETING (Record no. 18298)

MARC details
000 -LEADER
fixed length control field 01225nam a22003737a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250920111646.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250920b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-138-49728-3
040 ## - CATALOGING SOURCE
Transcribing agency SYAMALA BOOK LINKS
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENGLISH
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872 KAU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KAUFMAN IRA
240 ## - UNIFORM TITLE
Uniform title DIGITAL MARKETING
245 ## - TITLE STATEMENT
Title DIGITAL MARKETING
Remainder of title INTEGRATING STRATEGY, SUSTAINABILITY, AND PURPOSE
250 ## - EDITION STATEMENT
Edition statement SECOND EDITION
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NEW YORK
Name of publisher, distributor, etc. TAYLOR & FRANCIS ROUTLEDGE
Date of publication, distribution, etc. 2024
270 ## - ADDRESS
Address 605 THIRD AVENUE
City NEW YORK
Country NY
Postal code 10158
270 ## - ADDRESS
Address DEANTA GLOBAL PUBLISHING SERVICES
City CHENNAI
Country INDIA
300 ## - PHYSICAL DESCRIPTION
Extent XXI 485P
365 ## - TRADE PRICE
Price amount 5995
Currency code ₹
520 ## - SUMMARY, ETC.
Summary, etc. Draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration.
522 ## - GEOGRAPHIC COVERAGE NOTE
Geographic coverage note MARKETING
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name MBA & BBA
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name KOTLER PHILIP
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name CROCI ROBERTO
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element DIGITAL MARKETING
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name MANAGEMENT
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Curriculum code R24
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name HORTON CHRIS
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name SOLTANIFAR MARIUSZ
760 ## - MAIN SERIES ENTRY
Edition SECOND
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://dmresourcecenter.com">https://dmresourcecenter.com</a>
Persistent identifier 10.4324/9781351019187
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Reference
Edition SECOND
Suppress in OPAC No
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Public note Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Bill No Bill Date
20/09/2025   658.872 KAU 53623 5995.00 20/09/2025 Reference DIGITAL MARKETING   Dewey Decimal Classification   Not for Loan Management   Central Library, Aditya Institute of Technology and Management Central Library, Aditya Institute of Technology and Management GF-02/R 20/09/2025 PURCHASE 5995.00 SBL058 15/09/2025