STRATEGIC BRAND MANAGEMENT (Record no. 12932)

MARC details
000 -LEADER
fixed length control field 00560nam a2200241Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240107s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 019569228-4
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 ELL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number ELL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name ELLIOTT RICHARD
245 #0 - TITLE STATEMENT
Title STRATEGIC BRAND MANAGEMENT
245 #0 - TITLE STATEMENT
Title STRATEGIC BRAND MANAGEMENT
250 ## - EDITION STATEMENT
-- 1st
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NEW DELHI
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. OXFORD
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 265
365 ## - TRADE PRICE
Price amount 275
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element STRATEGIC MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term following geographic name entry element BRAND MANAGEMENT STRATEGIC
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name PERCY LARRY
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Public note Lost status Damaged status Not for loan Withdrawn status Home library Current library Date acquired Source of acquisition Cost, normal purchase price Bill Date Date last checked out
07/01/2024   658.827 ELL 27392 275.00 07/01/2024 Reference MBA         Central Library, Aditya Institute of Technology and Management Central Library, Aditya Institute of Technology and Management 07/01/2024 JYOTHI BOOK DEPOT 275.00 20-09-2010  
07/01/2024   658.827 ELL 27393 275.00 07/01/2024 Reference MBA         Central Library, Aditya Institute of Technology and Management Central Library, Aditya Institute of Technology and Management 07/01/2024 JYOTHI BOOK DEPOT 275.00 20-09-2010  
07/01/2024   658.827 ELL 27803 275.00 07/01/2024 Book MBA         Central Library, Aditya Institute of Technology and Management Central Library, Aditya Institute of Technology and Management 07/01/2024 JYOTHI BOOK DEPOT 275.00 13-10-2010  
07/01/2024   658.827 ELL 27804 275.00 07/01/2024 Book MBA         Central Library, Aditya Institute of Technology and Management Central Library, Aditya Institute of Technology and Management 07/01/2024 JYOTHI BOOK DEPOT 275.00 13-10-2010  
07/01/2024   658.827 ELL 27805 275.00 07/01/2024 Book MBA         Central Library, Aditya Institute of Technology and Management Central Library, Aditya Institute of Technology and Management 07/01/2024 JYOTHI BOOK DEPOT 275.00 13-10-2010  
23/01/2025 1 658.827 ELL 27806 275.00 07/01/2024 Book MBA         Central Library, Aditya Institute of Technology and Management Central Library, Aditya Institute of Technology and Management 07/01/2024 JYOTHI BOOK DEPOT 275.00 13-10-2010 31/12/2024