FUNDAMENTALS OF MARKETING MANAGEMENT (Record no. 12110)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00546nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240107s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-314-0397-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.1 IUP |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | I U |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | I U PRESS |
| 245 #0 - TITLE STATEMENT | |
| Title | FUNDAMENTALS OF MARKETING MANAGEMENT |
| 245 #0 - TITLE STATEMENT | |
| Title | FUNDAMENTALS OF MARKETING MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| -- | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | HYDERABAD |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | ICFAI UNIVERSITY PRESS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 260 |
| 365 ## - TRADE PRICE | |
| Price amount | 250 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term following geographic name entry element | MARKETING MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Date last seen | Total checkouts | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Public note | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 07/01/2024 | 658.1 IUP | 23046 | 250.00 | 07/01/2024 | Reference | MBA | Central Library, Aditya Institute of Technology and Management | Central Library, Aditya Institute of Technology and Management | 07/01/2024 | ICFAI UNIVERSITY PRESS | 250.00 | 24-08-2009 | ||||||
| 09/01/2024 | 3 | 658.1 IUP | 23047 | 250.00 | 07/01/2024 | Reference | MBA | Central Library, Aditya Institute of Technology and Management | Central Library, Aditya Institute of Technology and Management | 07/01/2024 | ICFAI UNIVERSITY PRESS | 250.00 | 24-08-2009 | 09/01/2024 |