MKTG PRINCIPLES OF MARKETING
LAMB W CHARLES
MKTG PRINCIPLES OF MARKETING - FIFTTH EDITION - DELHI CENGAGE 2025 - XVII 672P
MARKETING
"MKTG," the prominently titled textbook by Charles W. Lamb, Joe F. Hair, and Carl McDaniel, has established itself as a staple in introductory marketing courses. Known for its engaging and accessible format, the book breaks down complex marketing concepts into digestible information, making it a favorite among students and educators alike. The text is designed to connect with the modern student, utilizing a visually appealing layout, real-world examples from top companies, and a variety of supplementary digital tools to enhance the learning experience.
MANAGEMENT
978-81-31520-34-5
MARKETING
MANAGEMENT
--R-23
MKTG PRINCIPLES OF MARKETING - FIFTTH EDITION - DELHI CENGAGE 2025 - XVII 672P
MARKETING
"MKTG," the prominently titled textbook by Charles W. Lamb, Joe F. Hair, and Carl McDaniel, has established itself as a staple in introductory marketing courses. Known for its engaging and accessible format, the book breaks down complex marketing concepts into digestible information, making it a favorite among students and educators alike. The text is designed to connect with the modern student, utilizing a visually appealing layout, real-world examples from top companies, and a variety of supplementary digital tools to enhance the learning experience.
MANAGEMENT
978-81-31520-34-5
MARKETING
MANAGEMENT
--R-23