BUSINESS RESEARCH METHODS
MISHRA PRAHLAD
BUSINESS RESEARCH METHODS - SIXTH EDITION - NEW DELHI OXFORD UNIVERSITY PRESS 2022 - XVI 834P
RESEARCH METHODS
"Business Research Methods" by Dr. Prahlad Mishra is a comprehensive textbook designed to equip postgraduate management students and young professionals with the essential knowledge and skills to conduct systematic research in a business context. The book meticulously covers the entire research lifecycle, from conceptualization to reporting, with a strong emphasis on practical application and data analysis. It stands out for its clear, accessible language and its integration of popular statistical software like SPSS and Excel.
BUSINESS RESEARCH
978-0-19-809473-9
RESEARCH METHODLOGY
MANAGEMENT
--R-23
BUSINESS RESEARCH METHODS - SIXTH EDITION - NEW DELHI OXFORD UNIVERSITY PRESS 2022 - XVI 834P
RESEARCH METHODS
"Business Research Methods" by Dr. Prahlad Mishra is a comprehensive textbook designed to equip postgraduate management students and young professionals with the essential knowledge and skills to conduct systematic research in a business context. The book meticulously covers the entire research lifecycle, from conceptualization to reporting, with a strong emphasis on practical application and data analysis. It stands out for its clear, accessible language and its integration of popular statistical software like SPSS and Excel.
BUSINESS RESEARCH
978-0-19-809473-9
RESEARCH METHODLOGY
MANAGEMENT
--R-23