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DIGITAL MARKETING INTEGRATING STRATEGY, SUSTAINABILITY, AND PURPOSE

KAUFMAN IRA

DIGITAL MARKETING INTEGRATING STRATEGY, SUSTAINABILITY, AND PURPOSE - SECOND EDITION - NEW YORK TAYLOR & FRANCIS ROUTLEDGE 2024 - XXI 485P

Draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration.

MARKETING

ISBN: 978-1-138-49728-3

Subjects--Personal Names:
KOTLER PHILIP
CROCI ROBERTO

Subjects--Topical Terms:
DIGITAL MARKETING

Subjects--Geographic Terms:
MANAGEMENT

Index Terms--Curriculum Objective: --R24

Dewey Class. No.: 658.872 KAU

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